Creative and technical brief prepared for the 3D animator producing VOXI's product animation video. This document explains the product, then lays out the questions we still need to answer together before production starts.
Prepared by
Marcos Costa
Date
August 19, 2026
Quick look
Photos and 3D models of the hardware, up front. Dimensions, materials and other notes are in Section 05.
MVP — main photo
Device inside the box
Case thickness
Sticker on the case
MVP — PCB + battery
PCB — earlier iteration
As a power bank — earlier iteration
These auto-load from this same folder when the page is served over local HTTP. Opened directly as a file (address bar starts with file://), browsers block that fetch for security — use the Load button instead, or run a one-line local server (e.g. npx serve . or python -m http.server in this folder, then open the http://localhost link it prints).
Case — box.stl
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Case — lid.stl
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PCB — pcb.stl
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Large file — first render may take a moment.
01
What VOXI Is
Context for the animator — read this before anything else. This part is already confirmed; the sections below it are not.
In one sentence
VOXI is an AI note-taking device — think Plaud NotePin — that records real-world audio and turns it into transcripts you can run AI on.
Records the real world: meetings, classes, calls, sales visits
Transcribes the audio and lets you query it with AI
Its battery doubles as a portable power bank
02
Video Objective & Use Case
Why this video exists and where it will be used — this drives every other decision below.
Confirmed
This video runs as paid ads and as the primary hero video on the landing page.
03
Audience & Distribution
Who sees this and where — affects pacing, aspect ratio, and how much needs explaining on-screen.
Confirmed
Runs as paid ads. Target audience: doctors and business owners, 30+. Delivered in both 9:16 and 16:9.
04
Tone & Visual Style
Mood, references, and the adjectives that should describe the final render.
Confirmed direction
Retro ’80s. The device ships in a cassette-tape-shaped case, boxed like a VHS tape, with an ’80s advertising typeface ("Advercase") on packaging and titles.
What we know about the hardware today, and the design details still open.
Confirmed
Form factor roughly the size of a cassette tape
Outer case: 64 × 100 × 9 mm
Single physical button — no screen, no app required to operate
USB-C port for charging, works corded or cordless
8-hour battery life on a full charge
A sticker/label sits on top of the case — account for it in material and lighting choices
Important
We're a very small startup, so the material story matters. The first units are 3D-printed resin from JLCPCB — in black, white, and transparent. A brushed-aluminum version and a transparent-resin version are planned for later.
If possible, show that material range within the same video — at minimum, one pass in metal and one in resin.
Photos and 3D models of the case and PCB are up in the Quick Look section, right below the header.
06
Brand Assets
What's actually locked today: the logo and the primary red. The rest is still being defined.
Primary red
#CE0000
Rosa Sakura
~#FFB7C5
Bege de papel antigo
~#F3EFE2
Sakura and beige are approximate — exact hex isn't locked yet, so any close equivalent works fine. Red is the one confirmed to the code above.
Direction
Japanese theme, company-wide. The Pinterest board (same one linked in Section 04) has plenty of reference for this — worth a second look here specifically for palette and materials.
Display — Montserrat
VOXI
Body — Poppins
Listens to work happening.
Video titles — Advercase
VOXI (’80s font — see Section 04)
07
Audio
Music, voiceover, and sound design direction.
Direction so far
80s theme. First choice is the music used on the @kxdlogos TikTok channel — if it can't be sourced/downloaded, Marcos can send the audio file directly.
Open to other options too — feel free to test alternatives (synthwave and similar) as long as it stays in the ’80s lane.
